Shape the idea before it becomes a project
Turn an interesting idea into a clear project candidate with an outcome, sponsor, constraints, and first decision point.
Minimum sensible action
Write a one-page brief covering outcome, owner, users affected, rough scale, known constraints, and the next approval needed.
Why it matters
Weak starts create expensive control problems later. This step keeps the conversation focused on value and decision ownership.
Next actions
- • Confirm sponsor accountability
- • Name the first decision forum
- • Run the project diagnostic
Related tools
- • Project Diagnostic
- • What To Do Next flow
Common mistakes
- • Starting delivery before the sponsor can define success
- • Confusing a preferred solution with the business outcome